Ewe, ukubonakala okuphezulu. Ukupakishwa kwemveliso kwiminyaka engama-20 eyadlulayo ayinakuthelekiswa naleyo yangoku. Abathengi banamhlanje baya befuna ngakumbi kumgangatho weemveliso, uyilo lokupakisha, kunye nencasa yeemveliso. Okokuqala, kuyafuneka ukuba ube nevumba le-mochi emva kokuvula, umnyango uthambile, ulwakhiwo lweshishini lusengqiqweni, kwaye isalathiso semveliso silawulwa ngokungqongqo. Kuphela ngokulandela imveliso ecekeceke, ubugcisa, kunye nokufezekisa eyona mveliso iphambili, apho kunokubakho indawo ebanzi yentengiso.

• ②, ixabiso eliphezulu lemveliso. Ayipheleli ekubeni umgangatho ungathobi, kodwa iimfuno ziya zisiba phezulu, kodwa oko akuthethi ukuba umgangatho ophezulu kunye nexabiso eliphezulu ziyafana okanye ziphantsi kuneemveliso ezikhuphisanayo.

③, ukulingwa kunye neempazamo-ezikhawulezayo zovavanyo kunye neempazamo eziphantsi kwendleko kunye nesilingo esikhawulezileyo kunye nempazamo. Ayizizo zonke iimveliso ezintsha eziza kuphumelela, kwaye incasa, uyilo lokupakisha, kunye nomxholo wentengiso awuzifezekisi iimfuno zabathengi. Kuyimfuneko ukugxila kuhlalutyo lwedatha kunye nokuqonda kweemfuno zabathengi kubunzulu kunye neenkcukacha. Yintoni efunwa ngabathengi, basebenza nzima kweli cala. Kuphela kuhlangana neemfuno apho ixabiso lemveliso lingabonakaliswa kwaye abathengi banokwaneliseka.

• ④. I-brand ikhuthaza ukunyuswa. Iqhutywa luphawu, kwaye siqhutywa yinkcubeko kulawulo, sizabalazela ukwakha uluntu kunye nekamva ekwabelwana ngalo nabathengisi bethu.

• ⑤. Umxholo wolawulo lwebrand ugxile kakhulu kwizinto ezintathu eziphambili zokwahlukahlukana, ukutya okuhle kunye nexabiso elifanelekileyo, kunye nexabiso lemali. Amava emveliso, ukulandela izithako zendalo, ngaphandle kokongezwa okanye ukungabikho, ukuhlangabezana neemfuno zempilo zamaqela ahlukeneyo abantu.